Melek Akan
User Experience Research & Product Design
WHITTE
Shelve Design for Online Grocery Delivery
Online grocery delivery is a fast-growing sector, especially in developed European countries. As technology facilities improve, it is easier to order products from everywhere with an online connection. This higher accessibility of technology changed shopping habits from in-store shopping to online shopping. This product focuses on designing the optimal combination of shelves in the vehicle and boxes of grocery delivery packages. The aim is to examine the efficiency of space to fit more boxes in one vehicle while taking into consideration the cost of production of the delivery boxes.
​
Delft University of Technology
Faculty of Industrial Design Engineering
MSc. Integrated Product Design
Advanced Concept Design
2019 Fall Semester
AI-Generated Audio Overview
This audio summary was created using NotebookLM, leveraging AI to generate a concise and engaging overview of my UX research project. It highlights the problem, research approach, key insights, and impact in a structured and compelling way.
background
The physical shopping experience is transitioning into a digital one. In the future people will desire solutions that simplify daily even more. Online grocery shopping is one of those solutions that directly caters to this need. So online grocery shopping is the future. Customer will mainly go to the store to experience new products and afterwards order online. In this context, stores serve the customer as an experience station. Further, the meaning of employees at the store will transform from salesperson to experience guiders.
​
In the sense of groceries, it is clear that yesterday`s norms are already left behind society. Nowadays, users go to shopping and they scan products and make the payment by themselves. Next step is doing all the shopping online and receiving products whenever they wish.
list of requirements
Seven soft and hard requirements created by taking consideration of the Dutch Design Guide`s List of Requirements chapter.
1. PERFORMANCE
1.1 The product should allow for organized storage of boxes in various sizes within a delivery vehicle to adjust for different delivery scenarios. (soft requirement)
1.2 The product should enable customers to track their orders in an accessible way. (soft requirement)
1.3 The product should encourage verbal communication between customers and drivers in order to prevent social isolation through online shopping experiences. (soft requirement)
1.4 The product should allow for flexible and precise time slots to decrease the stress levels among customers and drivers. (soft requirement)
2. LIFE IN SERVICE
2.1 The structural integrity of the product should be suited for continuous use for a minimum of 8 hours a day over 5 years or more. (hard requirement)
3. PRODUCTION FACILITIES
3.1 The product should be feasible to produce within five years scope. (soft requirement)
4. ERGONOMICS
4.1 The product should provide a minimum of 810 mm unoccupied aisle width for the delivery person to move inside the vehicle comfortably. (hard requirement)
4.2 The product should allow a reaching area within 800 mm horizontal and 1680 mm vertical distance to ensure a comfortable interaction between the user and grocery delivery boxes. (hard requirement)
5. AESTHETIC, APPEARANCE, AND FINISH
5.1 The product should have a simple, fresh and clean look to adapt to the environment that is aimed to carry and store grocery goods. (soft requirement)
6. MATERIALS
6.1 The product materials should be suitable to carry grocery goods in a safe, hygienic manner during the transportation process. (soft requirement)
7. SAFETY
7.1 The product should ensure a safe and intuitive usage process for the driver. (soft requirement)
STEP 1
Pre-Ordering and Receiving the Orders
The products reach the warehouse. Received orders placed are packed here. Different box sizes formed here, according to the number of products that customers ordered.
STEP 2
Automatically Generated Box Organization
In the system, the size of the package is known. A delivery person places the boxes one by one to the shelves. In the shelves, there are different layers for the three different box sizes. The heaviest boxes places in the middle layer, therefore it is the most comfortable part of the shelve to lift the heaviest box. Additionally, the smaller box sizes placed to the top and bottom layer, because these layers are not ergonomically comfortable for the user to lift heavy boxes.
STEP 3
Automatically Generated Route Creation
Thanks to the application that generates routes automatically, the delivery person do not have to create his/her specific route. This automatically generated route shaped according to the end-customer availability at home. The program aims to generate the most time-efficient route according to the end-customer.
STEP 4
Driving to the Customer
The delivery person does not have to check the application to keep in touch with the end-customer. Once, he/she starts to drive to the next customer, the customer will get notification automatically via the application. If the customer changes its availability of being at home, the route will re-create by the application automatically. The end-customer will not have the chance to postpone the arrival time, once the delivery person starts to drive to his/her house. However, before that, the customer can change the arrival time twice per order during the delivery process.
STEP 5
Delivering the Boxes to the Customer
As a result of the opportunity that the delivery person can approach the order information of the end-customer, it is encouraged with this service design to increase the interaction between the delivery person and end-customer. The communication between them will help grocery companies to gain loyalty from its customers.
STEP 6
Feeling of Accomplishment
At the end of the day, once the delivery person accomplishes to deliver all the packages, the shelves will demonstrate icon on the LCD screens. These icons will show to the delivery person how many of the boxes he/ she delivered today. When it is fully delivered, the demonstrations will give the user the feeling of accomplishment.
Let’s
Connect!
Thank you for reading so far!
​
If you have any questions, feedback, or just want to chat, or if you’d simply like to learn more about my professional projects, feel free to reach out.
​
